Privacy Policy – The Ashdown Escape

Last updated: May 2025

We value your privacy and are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR). This policy explains what data we collect, why we collect it, and how we use and protect it.

Who We Are

The Ashdown Escape
Email: [email protected]
We are the data controller for all personal data processed via bookings.

What We Collect

• Name, email address, and phone number
• Booking dates, guest count, payment status
• Optional: feedback, preferences, pet info

Why We Collect It

We use your data:

• To confirm, manage, and provide access to your booking
• To send check-in instructions and respond to support requests
• For lawful business operations (e.g. accounting)

Legal basis: Contractual necessity under UK GDPR Article 6(1)(b)

Sharing Your Data

We do not sell your data. We only share data with:

• Lodgify (for booking management)
• Stripe (for secure payments)

All processors follow GDPR-compliant data protection agreements.

Retention

We retain booking and financial data for 6 years (legal/accounting obligations).
Marketing-related data (if opted in) is kept until you unsubscribe.

Your Rights

You can request:

• Access to your data
• Correction of inaccurate data
• Deletion (when no longer legally required)
• Restriction or objection to processing
• Complaint submission to the ICO

Contact: [email protected]

Security

• All data stored and transmitted via secure, encrypted platforms
• Gate access is handled securely via Remootio
• CCTV is limited to external property entrances only

Analytics & Cookies

We use Google Analytics 4 (GA4) to better understand how visitors interact with our website. This includes anonymised data such as page views, time spent on the site, click paths, and device/browser types. This helps us improve our website and tailor content to user needs.

GA4 does not collect any personally identifiable information (PII). It uses cookies and similar technologies to function. These cookies may track your interactions with our site but do not identify you personally.

We also use Google Tag Manager to manage our analytics and marketing tags. This does not collect or store personal data.

Your Consent

Analytics and marketing cookies only run with your consent. When you first visit our website, you’ll be prompted to accept or manage cookie settings via our cookie banner. You can change your preferences or disable cookies through your browser at any time.